Why Webinars Work

Sometimes, when you are home, cozy on your couch with your bunny slippers on, don’t you feel a bit sorry for the traveling salesman of yore? Imagine how tough his life was, donning a soft hat, moseying from town to town to show his wares in hopes of a new customer. No wonder his life was the subject of one of the greatest American theatrical tragedies.

Well, it’s not the 1950s anymore, and, to use another cliché, you—and the sales business—have come a long way, baby! And one of the greatest inventions of the last few decades is, without doubt, the webinar.

The webinar is basically the most powerful sales tool you could ever imagine. Just think, with it you can:

• Share data in a rich, immediate way, gathering a quorum of interested people no matter where they or you are. No dusty hat or plane trips needed for you. No travel approvals needed for your prospective client.
• Record your pitch, meaning that even if someone can’t meet with you, they can absorb your story later and even share it with their co-workers and other decision-makers.
• Enjoy webinars (if you have the right solution…hint,hint!) from any device out there, making it easier than ever to reach that prospect no matter where they might be.

The most important part of the webinar is, of course, you. And that is the one thing you and that traveling salesman have in common—you need to dazzle your prospects no matter where they might be.

But don’t worry, we have you covered. Visit our homepage and sign up for our free training module on how to be a dazzling virtual presenter. And then settle back down on the couch and get ready to wow the world, no hat—or, hey, even shoes—required.

There is A Cure for the Summertime Blues

It’s that time of year again. Kids are counting down the last days of school. People at big corporations are putting in for their two weeks off in July. Everyone is asking you where you are going this summer. And, if you are like most small business owners, your answer is pretty basic: to my desk. It’s enough to get you down, especially when the temperature is going up.

But we have a cure for those summertime blues. It’s the cloud and YouDazzle.

Until now, people who were self-employed or running a small business couldn’t go anywhere. Say, for example, you are a marketing consultant. No client wants to hear that you are going to the beach for a week with limited connectivity because frankly who wants to lug a laptop onto the beach, even if there was available WiFi….which somehow I doubt exists at beaches anywhere, even in California. Plus, what are you supposed to do when that client inevitably asks for you to lead a meeting or better yet simply find a file when not even your rental cottage has connectivity? It’s enough to make a grown professional return all their sunscreen to the drugstore and shut the office shades until summer is over and everyone else is back in their work caves too.

But now, with YouDazzle, your phone or device really can be your office. YouDazzle lets you not just attend meetings but even host meetings from your phone. And with branded data rooms where you can store and share all types of files, from Word docs to PDFs to Excel spreadsheets to videos to CAD drawings and more, you never have to worry about not being able to access and share your information while you are away. You can even co-browse with your clients and help them make a purchase while you sit under a shady elm as your kids play. Whether you have an iPhone, iPad, Android or newer Blackberry device, you can put your office in your pocket and head out to enjoy the sunshine this year.

So, yes, Virginia, there really is a summer vacation. And this year, even you get to have one.
So go get some sunscreen pronto!

Screen Sharing: When (and Why) It Matters

First off, let me say that for many of us (myself included) screen sharing has meant getting a glimpse at a co-worker’s personal emails as he scrambles to pull up a PowerPoint. Or laughing at someone’s personal IM from her adoring boyfriend, which pops up when, of course, she is presenting to a potential customer. So, given these true horror stories, why would anyone ever dream of screen sharing. Because screen sharing is grown up—now it is about co-browsing.

And because, like most powers, in the right hands, it is amazing.

Screen sharing takes web meetings from talking to doing. It takes sales from leads to closes. It takes budgets from pending to finalized. By sharing a screen, you can share information in real-time. So, yes, screen sharing isn’t important for a static presentation. But for those times when you want to engage with customers, colleagues and prospects despite the miles, screen sharing is critical.

Here are some sample case uses:

• Filling out forms: There is nothing more frustrating than filling out a new form. Even when people PDF you samples of what you do step by step, it is still a nuisance. With screen sharing, you can walk a customer right through the sign-up process and get the sales done right then and there, with minimal hassle for the customers—and you.
• Sharing information in real-time: From working on budgets and documents to simply surfing to a cool new website with highly relevant information, screen sharing let’s you get information in a much more timely manner, making decisions rather than adding to to-do lists.
• Remote training and support: Get your sales force up and running in no time no matter where they are, knowing that they understand you and your product—and that they actually completed the necessary training! And when people need help, it is no problem.
• Most of all, communicate with your branding: when you screen share you can be in control of your own destiny and you can be sure to project your company’s brand the way you want to, whenever you want to.

This list is just a start. How do you use screen sharing? Together, we can use screen sharing to take over the world (no evil laugh included at the end of this sentence!)

How To Be Successful From Your Home Without Even Trying…

Well, OK, You do have to try, but today’s virtual workplace gives us endless opportunities to create not just our own businesses but our own business “lifestyles”. We can work from a desk, from a patio, from a local Starbucks. However, no matter what lifestyle we might choose, there are still some constants in what makes a “virtual”  business person successful in mind, spirit and pocketbook.

• Put on some polish: Although you may be working in your sweatpants, nothing about your business needs to be rough and tumble. Create branded data rooms for your files and make sure you have a consistent look and feel across all that you do.
• Connect with people in meaningful work ways: Even if you are operating from your mobile phone in your neighbor’s backyard, you can hold web meetings that can be interactive and insightful. Opt for solutions that require no downloads, work on all platforms and feature co-browsing, which is the new feature that everyone is going to expect of your meetings in the future. Don’t just show people something, guide them to solutions.
• Connect with people in meaningful non-work ways: Feel like Facebook is your only outlet for human interaction? That is not good, my friend. Give yourself time every day to escape from your work cave, no matter how glamorous it might be, and see friends. Heck, even make some new ones. Let’s face it, no one likes to be alone all the time.
• Start a blog: People love to learn from other’s experiences (including their mistakes). Let your customers and prospects hear your real voice, despite the miles between you. It will do wonders for your personal brand equity and allegiance.  And it will get the word out on your business too.
• Do everything in moderation:  Rome was not built (or even destroyed) in one day. The biggest peril of working virtually is that your office goes with you everywhere. Your best work in not the work you are going to do at 2 a.m. Even though you have the ability to work around the clock, try to establish regular work hours and stick with them. The most successful people aren’t the ones that work the hardest; they are the ones that work the smartest.

So, you can see how these tips will help your mind and spirit, but what about the pocketbook, you say? Well,  if you use these tips to create balance in your life and power in your business, the money will follow…and thanks to GPS it can find you no matter where you are!

Why Traditional Web Meetings Often Fail—and Never Succeed

A long time ago, web meetings were created to augment face-to-face meetings. They were yet another tool technology was offering to bring us closer. Then, the economy crashed and web meetings became the only way to get close to anyone, be it your colleagues, partners, customers or prospects. This technology, created to be an aid to interpersonal communications, became the whole shebang. And, frankly, it just doesn’t work.

Think of it. Have you ever had a web meeting that was actually satisfying? Or even actually worked? Traditional web meetings have a horrible track record and a bad reputation, which is unfortunately well deserved. But you know all this. Enough with the problems. What about the solution?

We wish the simple solution was to double that travel budget of yours, but that sure isn’t happening anytime soon. So, instead, here are the top three pitfalls of traditional web meetings and some ways around them:

1)    It’s The Download, Stupid: Let’s face it, most of the reasons why web meetings don’t work is that they aren’t really, simple web solutions. They require downloads. In this day and age, no one should have software sitting on their computer. Say no to downloads, say yes to the cloud.

2)    Roam Where You Want To: The whole idea of the mobile office is to be mobile. It is ironic that in this time of virtual everything, people would be tied to their desks to have a meeting. Think of it, when you meet people in person, you aren’t always stuck in the board room. So, find a solution that works on any device and get out there.

3)    A Little More Conversation: Traditional web meetings are all lecture, little conversation. You don’t actually share anything, unless it’s those awkward glimpses at someone’s mailboxes or an unfortunately timed IM from the presenter’s boyfriend. There is a whole new world of interpersonal relationships out there in cyberspace, people! It’s called co-browsing and it will let you take people with you to find what they need and even to fill out online forms (like purchase orders—you get where we are going with this!). Now, this is what web meetings should be about!

So, long story short, there is hope out there! So clear your hard drive of any of those dinosaur web meeting solutions you might have, and start anew! You’ll be glad you did…although we’ll all kind of miss those awkward glimpses into our co-workers’ email! Hey, we’re only human after all!

Co-Browsing: The Ultimate Personal Touch

One of the challenges of today’s virtual business world is finding a way to still make human connections with colleagues, partners, customers and prospects despite the miles between us. Gone are the days when people visited prospects’ offices and made cold calls, now salespeople can quickly get on same page (literally) and control the customer experience from beginning to end.

There is a great online tool you can use to bring back those bygone days of stopping by with a box of chocolates or yet another mug: Co-browsing.

Co-browsing basically means that you can share your website—and anyone else’s website—with someone else in real-time. Co-browsing makes it feel as if you are actually sitting in a room with someone else again, surfing the web and working together. And, if you are in sales, that personal touch and in-the-moment responsiveness helps you achieve your ultimate goal: converting more leads.

Things you can accomplish with co-browsing include:

• Reacting in real-time to prospects’ needs: Rather than waiting and see what sales materials seem to spark the most interest, you can browse your secure, Cloud-based data room in real-time with your prospect, finding the most relevant information quickly and even demoing your product effortlessly and effectively.
• Filling out forms together: Let’s face it, countless sales opportunities are lost because someone gets tripped up by a question, has a submission error or simply just loses steam half-way through the process. With you by their side, you will never lose a sale to a form again.
• Shopping together makes you stay together: Co-browsing is the perfect way to make sure your prospect finds exactly what she wants—or better yet what you want her to find! There is no better way to make online shopping more effective and efficient than by being there to give your customer a hand.

So, you can see how easy it is to grow your business online with co-browsing. And if you really, really miss those mugs? Well you and your customer can design one online together!