A long time ago, web meetings were created to augment face-to-face meetings. They were yet another tool technology was offering to bring us closer. Then, the economy crashed and web meetings became the only way to get close to anyone, be it your colleagues, partners, customers or prospects. This technology, created to be an aid to interpersonal communications, became the whole shebang. And, frankly, it just doesn’t work.
Think of it. Have you ever had a web meeting that was actually satisfying? Or even actually worked? Traditional web meetings have a horrible track record and a bad reputation, which is unfortunately well deserved. But you know all this. Enough with the problems. What about the solution?
We wish the simple solution was to double that travel budget of yours, but that sure isn’t happening anytime soon. So, instead, here are the top three pitfalls of traditional web meetings and some ways around them:
1) It’s The Download, Stupid: Let’s face it, most of the reasons why web meetings don’t work is that they aren’t really, simple web solutions. They require downloads. In this day and age, no one should have software sitting on their computer. Say no to downloads, say yes to the cloud.
2) Roam Where You Want To: The whole idea of the mobile office is to be mobile. It is ironic that in this time of virtual everything, people would be tied to their desks to have a meeting. Think of it, when you meet people in person, you aren’t always stuck in the board room. So, find a solution that works on any device and get out there.
3) A Little More Conversation: Traditional web meetings are all lecture, little conversation. You don’t actually share anything, unless it’s those awkward glimpses at someone’s mailboxes or an unfortunately timed IM from the presenter’s boyfriend. There is a whole new world of interpersonal relationships out there in cyberspace, people! It’s called co-browsing and it will let you take people with you to find what they need and even to fill out online forms (like purchase orders—you get where we are going with this!). Now, this is what web meetings should be about!
So, long story short, there is hope out there! So clear your hard drive of any of those dinosaur web meeting solutions you might have, and start anew! You’ll be glad you did…although we’ll all kind of miss those awkward glimpses into our co-workers’ email! Hey, we’re only human after all!