Here at YouDazzle, we don’t mind telling you that we are fans of Dropbox. It’s a great tool! But frankly we’ve long thought that it is a bit too impersonal and not quite powerful enough to share with prospects and partners. So, we’ve spruced it up, and our users—and longtime Dropbox users—are loving the results. PC Magazine even pointed out our Dropbox integration as one reason why we are one of its 25 Best Small Business Apps for 2012.
So, what’s our secret sauce? It’s simple:
Custom branding: Add your own branding to Dropbox folders and make your brand stand out whenever you share content and collaborate online. Add your logo and color choice in seconds to present a consistent and professional image.
Web meetings: Instantly share Dropbox files with up to 100 people at once. YouDazzle web meetings are 100% browser-based, require no download, and work with virtually any computer, tablet, or device.
Commenting: Extend the collaboration capabilities of Dropbox by adding comments to your files. Exchange feedback and ideas with team members, clients, customers, and prospects, and keep everyone in the loop.
Activity analytics: Keep on top of who’s looking at your files. Stay in touch with trends and decision-making processes with instant feedback on deals and projects! No more wondering if someone viewed your files.
Enhanced viewer: View Dropbox files without leaving your browser in large format with helpful viewing tools like zoom and multiple page display. YouDazzle viewer supports 300+ popular file types including MS Office files, PDFs, and many more.
So, give it a try today and let us know what you think. We believe that together YouDazzle and Dropbox bring Cloud-based information to life in a way never before possible!
One of the most amazing by-products of the social media revolution is that it is easier than ever to build networks online, connecting people that might never have met through common interests or reuniting people who haven’t spoken in twenty years. Better yet, the overall digital revolution has created “self-service” customer care, where our customers can do everything from buying our products to renewing our services to recommending us to friends without us ever having to be involved. This is incredible and saves us a ton of time, right?
Well, sort of.
While automation is amazing and linking in via social media is powerful, there are still some times when some good old personal touch makes all the difference. Let’s face it, we aren’t in Jetson times yet—although who wouldn’t love a conveyor belt to get them dressed in the morning. There are still some times where opportunities are lost when the personal touch is forgotten.
Here are some cases in point:
The “cold” visit: So many times consumers visit a website only to leave without making a purchase or signing up for more information. Why? For the same reason that sometimes you will abandon a purchase at Target if you can’t find someone to help you. Sometimes people need a little guidance. Use features such as co-browsing to be there to help out your customers. Just a little widget with a friendly person to help can make all the difference in the world.
The long-time customer carrot: Even in today’s digital world, people like to feel valued. It isn’t enough to just throw people coupons. Keep track of what people do and every once in a while say thank you in person or at least with a truly personalized note, not just an automated offer.
The new product: Don’t just throw something new out there and expect everyone to love it or even read what you put on your website. Take time to show customers all that your latest and greatest has to offer. Bring them in, make them excited, build ambassadors for your brand. Let’s face it, the only way to get people talking for you is to talk directly to them in the first place.
The renewal: Every time someone renews your product, you have the chance to get them to expand their relationship with you. The problem is, if everything is automated then there is no time to actually talk about what you have that could be even better for this particular person or company.
So, yes to social media tools, yes to automation, yes to technology. But let’s not forget what really drives people: other people. A slick new tool isn’t what really dazzles customers—it’s the personal touch. Just think: the most amazing box of chocolates means nothing without the handwritten card that goes with it this Valentine’s Day . . . Well, maybe that’s not the best example. But if you aren’t sending amazing chocolates, send your customers some personal attention instead!
So, you use Dropbox regularly to sync files with your colleagues and peers across all of your devices, right?
But, wouldn’t it be great to be able to extend Dropbox capabilities with features like:
Customized Dropbox folders with your own branding
Instantly share Dropbox files via web meetings without any downloads
Add comments to your Dropbox files
Or view who’s been accessing your files
Well if you’ve answered yes to any of these questions; then we have some exciting news for you, now you can! YouDazzle has integrated with Dropbox to bring a richer experience!
Now it is easier then ever to offer a professional experience that is second to none! Need to upload your files to your YouDazzle account? With the Dropbox integration there are more ways then one now! Hate lengthy downloads to conduct web meetings and share files? That’s a thing of the past now! With YouDazzle you can easily be conducting a web meeting and simply drag and drop a file into your Dropbox for a seamless flow. Need to ensure your files can be accessed from anywhere in a safe and secure manner? Now you can access your files in more ways then one! You can access your files through your mobile browser or through your Dropbox app.
Once upon a time, customer relationships were built on a personal touch—a visit from a salesperson to a branch office, a holiday dinner, regular phone calls from someone who knew not only your name, but the ages and schools of all your kids. And then the Internet economy was born. And personal touch morphed into personalization.
The Internet has made things better for professionals of all shapes and sizes. Technology has made it possible to reach people from around the globe in real-time, to build an endless array of products that meet countless users’ specific needs. However, this glut of personalized tools has also made customer loyalty harder to achieve than ever before. Just when you think you have cornered the market, someone else comes along with an even more sophisticated tool. Having the best technology alone does not win the race.
So, how do you stay ahead? The answer, ironically enough, seems to be the same as it was 20 years ago. You need to dazzle your customers, partners and co-workers. You need to give them an experience that is unmatched. But what does this mean? We did a LinkedIn survey of our own partners, colleagues and customers to try and find out. And we found a few key trends emerged:
• User experience is key: There is no escaping the fact that user experience still rules the day. But in this age of sleek interfaces and endless options, users’ wants are as simple as ever: clear presentation of information without long waits. Dazzling, it turns out, has nothing to do with endless options but has everything to do with simplicity, clarity and responsiveness.
• Go mobile or go home: People want the same experience no matter what device or platform they are on. A surefire way to dazzle mobile users is to let them actually get the data they need without having to go through a million hoops on their device. If you can provide an experience that is seamless across multiple devices and platforms, your users will be dazzled—and will never leave you.
• Personalization does matter: This is not to say that users don’t care about having their personalized needs met. They want to have tools and experiences that are built specifically for them—they just don’t want to be the ones doing the heavy-lifting. Again, it really comes down to the fact that dazzling users is not about giving them a million different options or a thousand pretty things, it is giving them (or helping them build) one simple solution that meets their needs. And that works…all the time.
• People want to share: When something works, people want an easy way to pass it on to colleagues and friends. Users are dazzled when they can take their information and/or products and bring them to others without hassle. Again, it goes back to the basics: give your customers an easy way to share their successes and you will dazzle not only them but their friends.
• Loyalty (programs) matter: A recent Harris Interactive study of Millenials—(those 1.7 billion-strong 18-29 year olds) and their consumer practices found that over 3/4s of those surveyed would choose a brand that offered a rewards program over one that did not. Additionally, the survey found that 44 percent of Millenials are willing to promote products or brands through social media in exchange for rewards. So, remember, just like those long ago boxes of chocolates from your visiting salesperson, as that old saying goes, rewards have their benefits.
• Empower employees make more happy customers: A recent 2011 McKinsey report on jobs cites “home-sourcing”, people working from home will increase. Twenty six percent of executives expect to employ more people working from home over the next five years. The report states that virtual employees are more productive and more satisfied, because their jobs give them autonomy and flexibility. And, research shows satisfied employees make for happy customer experiences.
So, maybe things haven’t changed all that much in 20 years. Sure, we may all be stuck bringing our work with us no matter where we go—goodbye to those unplugged vacations of the past—but, just like then, all we really want is some personal touches and some ease of use to make us happy. To dazzle isn’t to overwhelm or overplay; it is simply to give your customers, colleagues and prospects what they need in the most consistent, concise and clear way possible.
How do you or your organization dazzle customers?
