Screen Sharing: When (and Why) It Matters

Posted: May 9th, 2012 | Author: | Filed under: Co-browsing, Web meetings | Tags: , , , , , , , , | No Comments »

First off, let me say that for many of us (myself included) screen sharing has meant getting a glimpse at a co-worker’s personal emails as he scrambles to pull up a PowerPoint. Or laughing at someone’s personal IM from her adoring boyfriend, which pops up when, of course, she is presenting to a potential customer. So, given these true horror stories, why would anyone ever dream of screen sharing. Because screen sharing is grown up—now it is about co-browsing.

And because, like most powers, in the right hands, it is amazing.

Screen sharing takes web meetings from talking to doing. It takes sales from leads to closes. It takes budgets from pending to finalized. By sharing a screen, you can share information in real-time. So, yes, screen sharing isn’t important for a static presentation. But for those times when you want to engage with customers, colleagues and prospects despite the miles, screen sharing is critical.

Here are some sample case uses:

  • Filling out forms: There is nothing more frustrating than filling out a new form. Even when people PDF you samples of what you do step by step, it is still a nuisance. With screen sharing, you can walk a customer right through the sign-up process and get the sales done right then and there, with minimal hassle for the customers—and you.
  • Sharing information in real-time: From working on budgets and documents to simply surfing to a cool new website with highly relevant information, screen sharing let’s you get information in a much more timely manner, making decisions rather than adding to to-do lists.
  • Remote training and support: Get your sales force up and running in no time no matter where they are, knowing that they understand you and your product—and that they actually completed the necessary training! And when people need help, it is no problem.
  • Most of all, communicate with your branding: when you screen share you can be in control of your own destiny and you can be sure to project your company’s brand the way you want to, whenever you want to.

This list is just a start. How do you use screen sharing? Together, we can use screen sharing to take over the world (no evil laugh included at the end of this sentence!)

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